Ferrari Continues Its 70th Anniversary Celebrations With Museum Exhibition

Jason Siu
by Jason Siu

At least 14 valuable Ferraris will be on display at the automaker’s upcoming London celebration.

The Design Museum in London will play host to Ferrari: Under the Skin, an exhibition that explores the history and design of Ferrari. The exhibition will feature at least 14 exotic Ferraris, from classic to modern, along with rarely seen material from private collections. The ambitious collection is also the first outside the Museo Ferrari in Maranello and guests will also get to enjoy drawings, personal letters, and memorabilia.

One of the highlights of the exhibition is a 1:1 scale, hand-crafted clay design model of the J50, a limited edition vehicle with only 10 units made exclusively for Japan.

SEE ALSO: Mega Gallery: Ferrari Celebrates 70th Anniversary in Italy

The exhibition will also look at the Italian automaker’s celebrity clientele, including notes by Miles Davis and archive photography of famous clients such as Clint Eastwood, Sammy Davis Jr., Brigette Bardot, and Peter Sellers. It will also of course pay homage to Ferrari’s rich history in motorsports, with helmets worn by Alberto Ascari, Mike Hawthorn, Michael Schumacher, and Kimi Räikkönen on display.

Other cars being exhibited include a 1957 Ferrari 250 GT Cabriolet owned by Peter Collins, 1962 Ferrari 250 GTO, 1986 Testarossa Spider, and a 2016 LaFerrari Aperta.

“I think I speak on behalf of millions of ambitious people of all ages that we have all at some point had delicious dreams of owning a Ferrari. The brand itself has become a worldwide symbol of design success, whether it is their road models or Grand Prix cars,” said Sir Terence Conran, founder of the Design Musem. “The Ferrari story is truly one of the great adventure stories of the industrial age and I am very proud we are able to tell it at the Design Museum. The depth of emotion goes far beyond the external beauty of their cars: what excites me so much about this exhibition is the rare opportunity to glimpse behind the scenes and experience the dynamic between engineering, manufacturing and design, which produces Ferrari’s magic ingredient. It is a magic ingredient that means I am here, aged eighty-five and still lusting after the idea of owning a Ferrari – I want to go out with a beautiful, powerful and perfectly designed vroom!”

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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