Study Finds Tesla is the Most Popular EV Brand in Key Markets

Jason Siu
by Jason Siu

Tesla isn’t just popular on the internet and in the U.S., the American automaker is the best-selling brand in major markets around the world.

The analysis was conducted by JATO Dynamics, which classified key markets as: Australia, Austria, Belgium, Canada, Chile, China, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Japan, Korea, Malaysia, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Russia, Slovenia, South Africa, Spain, Sweden, Switzerland, Taiwan, Turkey, U.K., and the U.S.

The study found Tesla was the most popular brand in those markets from January to September 2017, but doesn’t have the best-selling model. That honor goes to China’s BAIC EC, which makes sense considering China is now the largest market in terms of volume with 227,000 electric vehicles sold through September. The U.S. market is second with 61,000 electric vehicles sold over the same time period.

SEE ALSO: Toyota Isn’t Sold on the Tesla Hype

The Tesla Model S is actually the third best-selling electric vehicle, behind the BAIC EC and Nissan Leaf. The Model X comes in sixth place.

In Europe, there were about 100,000 electric vehicles sales, led by key markets such as the U.K., Germany, and France. In Japan and Korea, approximately 19,000 electric vehicles were sold from January to September 2017.

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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  • Smartacus Smartacus on Nov 29, 2017

    Norway???? how in Hades is Norway a key market when 20 cities in China each have more people than the whole country of Norway

    • See 2 previous
    • Perry F. Bruns Perry F. Bruns on Dec 02, 2017

      An apology. That stat included plug-ins, and came from wikipedia dot org/wiki/Plug-in_electric_vehicles_in_Norway wikipedia dot org/wiki/Electric_car_use_by_country Note that as of 2016 (2017 statistics aren't available until after the end of the year), the difference in per capita registered EVs has shifted even more dramatically toward Norway than the PHEV stats. Norway has 21.52 EVs per 1,000 people (or 2152 per 100,000) versus 1.51 (151 per 100,000) in the U.S. Bloomberg, the Guardian, and the Financial Times all corroborate the massive market growth of EVs in Norway compared to the rest of the planet.