Toyota Isn't Sold on the Tesla Hype

Jason Siu
by Jason Siu

Toyota loves hybrids and plug-in hybrids, but the Japanese automaker still isn’t convinced electric vehicles are the way of the future.

While some automakers are investing heavily in fully electric vehicles, Toyota remains hesitant on mass producing EVs in the near future. Speaking to German publication Der Spiegel, Toyota’s Takeshi Uchiyamada said, “Tesla is not our enemy and not our role model. I think it’s the German manufacturers that rather see Tesla as a competitor.”

That makes sense since Toyota doesn’t have any fully electric vehicles in its portfolio now that the Toyota RAV4 EV is no longer produced. And even then, the RAV4 EV used an electric powertrain from Tesla.

SEE ALSO: Toyota has no Plans of Sharing its Game-Changing EV Batteries

But that doesn’t mean Toyota is giving up on electric vehicles. It has formed a relationship with Mazda on electric vehicle development and is currently working on solid-state batteries that will store more power and can be recharged more quickly than current lithium-ion units.

Uchiyamada, who is known as the father of the Prius, did acknowledge the solid-state batteries and their development but confirmed it will still take time. “We expect mass production in four to five years.”

Meanwhile, Tesla is continuing to burn through cash as it ramps up production for the Model 3. Bloomberg reports Tesla is going through nearly half-a-million dollars every hour or about $8,000 a minute. If it continues at that pace, the American automaker will run out of cash by August 6.

[Source: The Drive]

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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  • Marion Meads Marion Meads on Nov 25, 2017

    Toyotas vehicles such as the cheap prius prime has the slowest acceleration compared to other cars just to attain higher efficiency. The motors are weaker because theyre cheaper. Their EV batteries are air cooled as it is way cheaper and so they forego the active liquid cooled thermal battery management system used by GM and Tesla. They went on the cheap to undercut and capitalize on the brand name. The prius prime have no soul as a car aside from looking so fugly.

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    • Jonny_Vancouver Jonny_Vancouver on Nov 27, 2017

      I see your point of view, but it's about perspective. Prius' are not cheap. The car targets a different demographic than Tesla, but it's definitely not "cheap". Acceleration doesn't matter for the Prius either because that's not what it's intended for. It's a people/stuff mover designed to bring you A to B safely and without drama. The motors seem weaker, but are really just designed for higher efficiency like you wrote, which is always a good thing especially in cars. Air cooled batteries is a simpler, lower maintenance and a cost effective design which equates to higher reliability and savings for the consumer. Also, the Prius isn't a pure electric car, I would assume it's batteries don't get as hot as a pure electric car's would so they wouldn't need as intensive cooling, why spend extra money when you don't have to? It's no small feat to make a car (let alone a hybrid) that will agree with the masses, the fact that Toyota has pulled that off with a great amount of success suggests that they're on the right track. In the big picture, they are able to make a car that a lot of people are happy with while also reducing harmful emissions globally, I don't think that's something that should be looked down upon. Tesla's are cool and a step in the right direction, but it's still not too late for them to fail as a company, and again, not everyone can afford one. Ask a Prius owner if their car has soul, hear what they have to say. Everyone likes to take pot-shots at Toyota, but they make a solid product, can't argue with that.

  • Right of right Right of right on Nov 29, 2017

    Whoever handles Elon Musks public relations deserves a medal. The slippery snake oil salesman and rent-seeker extraordinaire has been down to South Australia now reduced, pretty much, to a third world state under its disastrous left-wing administration and conned the hapless locals out of $50 million to build them an all-but-useless giant battery to make up for the energy they have lost by blowing up their coal-fired power station and relying on wind power instead. And how are the lickspittle media reporting this outrageous scam?

    • Derek Dufon Derek Dufon on Dec 31, 2017

      Colorful words and name-calling aside, there is a good reason the auto industry is frantically playing catch-up to Tesla. They make a superior product. As far as Australia, I don't think you understand the issue if you believe the giant battery is useless, or that it "makes up for" the wind and solar production.

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