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Toyota’s New Sports Car Might Not be Called the Supra

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Even though the internet has already christened Toyota’s upcoming sports car the Supra, this name is not actually set in stone.

While sitting down for a one-on-one interview with AutoGuide.com during the 2017 Los Angeles Auto Show, Jack Hollis, group vice president and general manager of the Toyota division said, “Yes, we have other ideas, and yes, the Supra name is in consideration.”

“I think that there is some discussion because the heritage of Supra is so strong,” explained Hollis. But it appears Toyota management is still deep in deliberation. “The name decision will not be made until next year as well. There are some other candidates for some other reasons that are really pretty strong.”

While Hollis didn’t touch on the other contenders, the company does have plenty of sports-car heritage to draw upon. Important nameplates from decades past and possible nominees could include the 2000GT, Sports 800, MR2 and maybe even Camry Solara (kidding).

Despite Toyota’s apparent indecision, this hasn’t stopped the internet from drawing its own conclusions. Supra appears to be the de facto name for the brand’s upcoming sports machine, something the company has no intent to put the kibosh on yet.

“In today’s world of social media,” explained Hollis, “[We] let it go where it goes because that may even help to direct the final answer.”

SEE ALSO: 2017 Los Angeles Auto Show Coverage

The name of this future model hasn’t been decided and, perhaps not surprisingly, neither has the release date. Hollis said it’s “fluctuating” and that Toyota doesn’t “even have necessarily a two-to-three-month window.” Despite this ambiguity, he did acknowledge that next year, more concrete information about this highly anticipated car will be released, so we don’t have to wait too much longer.

BMW and Toyota have partnered to develop this upcoming sports car, but being in charge of North American operations, Hollis isn’t privy to the nitty-gritty of this relationship, though he did note that it has been beneficial for each company. “Both seem to be pushing each other in a lot… more effective ways than we even expected.”

Toyota’s upcoming sports car is getting close to launch every day, though it remains to be seen what it will be called and when it arrives at dealerships. Reiterating, Hollis noted, “I will say Supra is definitely a… leading candidate.”

Discuss this story on our Toyota Supra Forum

5 Comments

Ēmperius ✓ᵇᵃⁿⁿᵉᵈ says:

Don’t name it Supra, has nothing related to it anyways. Leave and respect the Supra DNA, this atrocity doesn’t deserve to be named like it.

wayne reses says:

Name it the Buick Road-master with three on the tree shifter and seating for six plus two in the rear hatch area. $20,000.00 mile warranty. Free “Blue Flint Glaze. (wax.)

wayne reses says:

Zero to sixty in 20.6 seconds. Top speed: 102.21 Mph. Quarter-mile: 17.13 seconds at 95.41 Mph. Yeah… but the radio and the climate control with R12 refridgrant works great. The solid rear axle keeps the car handling like an Indy 500 car and the recirculating ball front steering control makes the car respond to steering inputs like a rope of Play-Dough. Wayne Reses.

DoctorLarry says:

From what has been released so far, I’ll keep my MKIV. It will outrun the next gen in a straight line and on a road course unless massive changes to the new model come out.

Mivip Tek Platt says:

2000gt’s and all supra’s have rear drive and I6 power plants and even turbo’s so if the new projected alleged supra doesn’t fit this criteria it should not wear a supra badge at all just my personal opinion