Audi Plans to Sell 800,000 Electrified Vehicles by 2025

Audi has announced a plan to sell 800,000 battery-electric and hybrid vehicles by 2025, intensifying the electrification arms race between Tesla and other emerging automakers.

Announced at AUDI AGS annual meeting as part of its “Audi.Vorsprung.2025.” (“Audi Advancement”) campaign, the brand revealed the number as part of its roadmap, with most of the vehicles to be all-electric.

“Our ambition has always been and will continue to be Vorsprung durch Technik,” says Rupert Stadler, board chairman. Vorsprung durch Technik translates into “Advancement through Technology.”

“Our goal is to revolutionize mobility. Also in electric mobility, we want to become the Number 1 among the premium manufacturers – with full suitability for everyday use, no compromises, top quality and driving pleasure for the customer,” he added. “With our technological excellence, we are utilizing our Vorsprung and lifting electric mobility to the next level.”

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The 800,000 milestone also joins the German automaker’s goal to introduce more than 20 electrified vehicles to the market by 2025 using Volkswagens new MEB molder platform, an increase over a previously announced 20 vehicle target.

Also, it elaborated upon its “Action and Transformation” plan, which sought to reevaluate organization cost structure, new business models and reinvest money into e-mobility and self-driving in a bd to increase profitability and market share.

At the moment, Audi sells three plug-in hybrids, with approximately 16,000 hybrid vehicles sold in 2017. This year, it will launch the E-Tron, its first ever all-electric SUV, followed by the e-Tron Sportback in 2019 and the e-Tron GT in 2020.

A version of this story originally appeared on Hybrid Cars.