Join Nissan in Celebrating Star Wars Day

Jason Siu
by Jason Siu

Star Wars fans around the galaxy are celebrating May the 4th.

Nissan is continuing its collaboration with the Star Wars movie franchise, launching a new marketing campaign for Solo: A Star Wars Story, set to land in theaters May 25. The new campaign is officially underway and has various options for fans to immerse themselves into the upcoming movie with the Nissan Rogue.

A new television commercial that you can watch below is part of the campaign, titled “Straight Down the Center.” It features the iconic Millennium Falcon, L3-37, and Chewbacca before switching to a similar situation featuring the Nissan Rogue.

SEE ALSO: 2018 Nissan Rogue Sport Hybrid Now on Sale in Select Regions

Nissan is also hosting the “Best in the Galaxy” sweepstakes, where fans can virtually customize a Rogue, Altima, or Titan with design elements from the upcoming movie. Those fans can submit their designs for a chance to win one of many prizes. The grand prize is a custom Star Wars-inspired Nissan Rogue, Altima, or Titan, as well as a Nissan-exclusive collectible replica Range Trooper helmet. Additional prize winners will also receive the collectible helmet. The sweepstakes is live now and runs through June 3.

Nissan also said there’s a Millennium Falcon-themed Nissan Rogue show vehicle that will be making its debut closer to the theater release of Solo: A Star Wars Story.

“We are excited to continue our collaboration with Lucasfilm on the upcoming movie, ‘Solo: A Star Wars Story,’ celebrating both the film and our best-selling Nissan Rogue” said Jeremy Tucker, Vice President of Marketing Communications and Media. “Whether a long journey or a long day, the ProPILOT Assist function on the Rogue makes a great sidekick to help give you confidence on the highway.”

Discuss this story on our Nissan Rogue Sport Forum

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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  • Smartacus Smartacus on May 05, 2018

    if AUDI were smart; instead of their ad campaigns showing boys playing with dolls, they'd call May 4th QUATTRO DE MAIO