Kia has announced it is among the first group of beta partners to use augmented reality on Facebook Messenger.
The Korean automaker unveiled its augmented reality experience for Facebook Messenger at Facebook’s annual F8 developer conference. Kia is the only automaker Facebook selected to participate in the initial launch of AR for the Messenger Platform. Users can now place a three-dimensional rendering of a Kia Stinger GT, in the color of their choice, anywhere they want. So if you ever wanted to know how the Stinger GT would look in your driveway, garage, or other environments, here’s your chance.
Naturally, users will be able to easily share the augmented reality images within Messenger, add them as images and films to their Individual Stories, and save them to their phones.
Kia has been involved with Facebook Messenger since November 2016, when it launched “Niro Bot” for the Niro hybrid crossover. It’s all part of the Kia Bot for Messenger initiatives, which also includes the second-generation digital assistant, “Kian05” that launched in November 2017.
“The Stinger is like nothing anyone has ever seen from Kia. Therefore, it inspires us to find new and innovative ways to bring this incredible sports sedan to the public and show them everything the car and the Kia brand are capable of achieving,” said Kimberley Gardiner, director, marketing communications, Kia Motors America. “The addition of augmented reality into the Kia Bot for Facebook Messenger allows us to provide today’s car buyers with an extended interaction on the social platforms they use most.”
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