Cadillac Goes on a 'CT' and 'XT' Trademarking Spree

Sebastien Bell
by Sebastien Bell

Cadillac is getting its ducks in a row, calling dibs on a number names it may someday seek to use.

The American automaker has filed to reserve CT2, CT3, CT4, CT5, CT7 and CT8 with the United States Patent and Trademark Office, along with XT2, XT3, XT6, XT7 and XT8.

All trademarks (except for CT5) were filed in August and the volume of names suggest that while Cadillac may hope to use the names, it won’t necessarily use them all.

Instead, it looks like Cadillac is reserving the right use the names, which align with its present naming convention.

This is a trick that many automakers use to ensure that they have access to names should they choose to use them. BMW, for instance, trademarked the names i1 through i9 back in 2010, even though it only has only used i3 and i8 so far.

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So far, Cadillac has the XT4, XT5, and the CT6 and we’ve seen spy pictures of a CT5 and heard rumours of a CT4 on the way.

This round of trademark applications suggests that Cadillac is confident in this naming scheme and will continue on this tack.

With these names, Cadillac could produce any number of crossovers and sedans from compact to full size, and name them all according to the CT and XT convention.

A version of this story originally appeared on GM Inside News.

Sebastien Bell
Sebastien Bell

Sebastien is a roving reporter who covers Euros, domestics, and all things enthusiast. He has been writing about the automotive industry for four years and obsessed with it his whole life. He studied English at the Wilfrid Laurier University. Sebastien also edits for AutoGuide's sister sites VW Vortex, Fourtitude, Swedespeed, GM Inside News, All Ford Mustangs, and more.

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