Want the drama and passion of an Alfa Romeo but can’t quite swing the monthly payment? Fear not, because the Italian automaker has put together a certified pre-owned vehicle program.
“We’re continuing to build our dealer network,” said Ben Lyon, head of product marketing at Alfa Romeo North America. “And so… we’re working on a CPO program so we can maintain people in the showroom not only from a new but also from a used perspective.” Right now, the automaker has about 170 stores in the United States.
Lyon also noted they’re gunning to deliver “a best-in-class experience overall from soup to nuts, dealer service and product as well.” Getting into the certified used-vehicle market could certainly help them reach this lofty goal.
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Alfa Romeo’s CPO program has just launched. To qualify, a vehicle must be younger than five years old and have less than 50,000 miles on the clock. During the shopping process, buyers are provided with a free CARFAX report. Every model also gets reconditioned and sent through the wringer, a thorough 175-point inspection. From the original in-service date, certified pre-owned Alfa Romeos will be backed by a six-year/100,000-mile warranty.
For added peace of mind, 24/7 roadside assistance is included and the warranty deductible is an always-attractive $0. Out-of-town work can be performed by any franchised Alfa Romeo dealership. If your CPO car happens to have issues when you’re on the road, a rental-car allowance is included, up to $35 per day for a maximum of five days.
“So, right now we have a lot of people who are coming off the first leases that we had for the Giulia, and in the premium space all manufacturers have a higher lease rate compared to mainstream,” explained Lyon. “So, we’re counting on those people coming back into market here mostly this year.” That is really the impetus for introducing this new certified pre-owned vehicle program. Until this point, they really haven’t had enough used cars and lease turn-ins to make something like this viable, one of the pitfalls that goes along with relaunching an automotive brand after a lengthy absence.
“[We’re] really focused on being a driver’s car,” noted Lyon. “When you get into an Alfa it just feels different.” By offering certified pre-owned vehicles they’re broadening the reach of this legendary Italian brand.
If you’re in the market for an attainable exotic and you don’t need it to be new, look for certified pre-owned Alfa Romeos at dealerships throughout the year.
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