Hyundai Venue Trademark Application Could Be for a New Crossover

Hyundai has filed a new trademark application with the Canadian Intellectual Property Office that could be a sign of what’s to come from the Korean automaker.

Hyundai filed to reserve the name ‘Venue‘ with the CIPO for potential use on “automobiles; sports cars; coach vans; trucks; motor buses; electrically powered motor vehicles; crossover utility vehicles; sports utility vehicles,” and the like.

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The Venue nameplate has never been used by Hyundai before, so it’s hard to say what the brand could have in store for it (that’s if it plans on using it at all).

‘Hyundai Venue’ doesn’t sound very sporty and would be well-suited to a practical vehicle, in our opinion. If this name ever does get used on a production Hyundai, we expect it to be a crossover, van or people mover or some sort.

If the Venue name is indeed for a crossover, it would break Hyundai’s trend of naming its crossovers after west coast locations. The Hyundai Kona is named after the Canadian town of Kona, BC, while the Santa Fe is named after a city in New Mexico and the Tucson after a city in Arizona. The new 2020 Palisade gets its name from the Pacifica Palisades neighbourhood in Los Angeles as well.

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Hyundai is rumored to have a small crossover in the works that would undercut the Kona in price and size, so perhaps the ‘Venue’ name is destined to appear on that yet-to-be-named product.

Stay tuned for more information and news on the Hyundai Venue as it becomes available.

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