Subaru Preparing for Massive Impreza and Forester Recall

Matt Posky
by Matt Posky

Expanding by leaps and bounds in the new millennium, Subaru effectively quadrupled its share of the U.S. market in the process.

Recalls are to be expected. No automaker can escape faulty components forever. A new recall looming on Subaru’s horizon will probably be the company’s largest to date.

According to Reuters, Subaru plans to recall roughly 2.3 million vehicles globally over a defective brake light switch — an issue that could potentially confuse the ignition, making it impossible to start the car. However, that’s a secondary issue of the potential confusion it could create for motorists traveling behind the vehicle.

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Affected vehicles include Impreza and Forester models manufactured between 2008 and 2017, according to the automaker. The outlet reported Subaru as saying nearly 2 million of the cars hail from North America, with another 300,000 located in Japan. That’s a lot of fixing to add to the company’s already long list of recalls.

From Reuters:

Since late 2017, Subaru has been reeling from a host of problems ranging from faulty components to inspection re-dos which, coupled with weakening sales in the United States, has forced the automaker to slash its full-year profit outlook to its weakest in six years.

Quality-related issues have cast a pall on the automaker which enjoyed years of rapid growth in the United States, where it won over affluent and liberal-minded consumers with advertisements featuring slogans championing love and inclusion.

Such branding boosted the image of the tiny automaker, prompting it to ramp up production in the United States, which accounts for around 60 percent of its global sales volume.

A version of this article originally appeared on TTAC.com

Matt Posky
Matt Posky

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