#InfinitiEx

Shopping for a new car? Then chances are you’re not in the market for one of these ten vehicles. Unless, of course, you put a lot of value on the individuality of your vehicle.

Automakers are stepping up their game to entice car buyers to choose their brand. Upping the ante is Infiniti – they have just launched the complimentary Infiniti Personal Assistant benefit. This service offers new Infiniti owners unlimited 24-hour access to a live team of professional assistants.

It looks as if Vilner had a light bulb go off recently, discovering that there’s a market for custom luxury interiors for various vehicles. Recently they decked out a MINI Cooper with a Bentley-styled interior package, and now they’ve added their fine touch to Infiniti’s EX and FX models. For the EX, Vilner went with a yachting theme, while the FX features your standard interior upgrades to add more luxury to the SUV.

While Infiniti has debuted both a new M sedan and QX SUV for the upcoming model year, their core products, the EX crossover and G sedan and coupe, have received some minor tweaks for 2011.

The G lineup gets two new variants set to debut at the Pebble Beach Concours D’Elegance in August. Titled the Limited Edition and the Sport Appearance Package respectively, no information has been given on the models, aside from the promise of “special exterior and interior content features.”  The G Coupe will get a sport package for the all-wheel drive models while the convertible gets a revised front end and a Limited Edition model.

The EX’s big announcement is a seven speed transmission similar to the G and M models, as well as 17″ wheels.

Hit the jump to read the official press release