#ScionXa

Subaru WRX owners better watch their speed while on the road.

We will get our first look into Scion‘s future at this year’s Los Angeles Auto Show.

Want to head to San Diego for this year’s Comic-Con International event? Scion might be your ticket.

Despite slumping sales, a U.S. Toyota executive has confirmed that the Scion brand won’t be seeing new models any time soon.

Fuel economy is a major purchase consideration for new-vehicle shoppers; in fact it’s the No. 1 thing they look for in a car or truck. Consumers continue to demand ever greater mileage, and so does the federal government. Washington keeps turning up the wick on its Corporate Average Fuel Economy (CAFE) regulations. In response to these stimuli automakers are working day and night to improve the efficiency of their products.

With the Scion FR-S destined to arrive on North American soil rather soon, it’ no surprise that the sub-brand for Japanese automaker, Toyota, decided to give its website a new identity. It appears that Scion hopes to give itself a more of a “grown up” image too with the FR-S’s arrival, which will undoubtedly be the first real sports car for the young brand.