#SuperBowlAd

Edmunds revealed that the commercial showed the greatest increase of traffic to the models page on their site. Using measurements at 7 different points during Sundays game, Edmunds found that the Fiat section of their site had a 138 percent rise in activity at the end of the game.

The effective commercial follows Abarth’s “Small, but wicked” catch-phrase, and is sure to catch your attention in just 60 seconds.

The Abarth is going to be hitting North America some time this year, featuring track-ready performance and small car fuel efficiency.

Check it out in the video below.

We have to hand it to Chevrolet; rather than an overblown blockbuster ad proclaiming their supremacy, they’ve opted for a somewhat ironic, tongue-in-cheek spot lampooning small-market car dealers.

Of course, Chevrolet had to milk their association with Transformers, and the real Amurrican sport of doing burnouts in crowded areas just to make things complete. But that’s not to say we’re not amused.

Hit the jump to see the teaser for Chevrolet’s Super Bowl ad