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#abarth
Charlie Sheen Stars in New Fiat 500 Abarth Ad – Video
The marketing department has certainly switched gears over at Fiat. From the female-targeted J-Lo ads for the cutsie 500 to the sultry Fiat 500 Abarth spot featuring lingerie model Catrinel Menghia.
Another step in that direction, the Fiat 500 Abarth is back in a new commercial titled “House Arrest” featuring legendary bad boy Charlie Sheen. And don’t worry, Menghia makes a cameo too.
Watch the video below:
Abarth Special Edition Trio Showcases Italian Speed: Geneva Motor Show Preview
Abarth is having a four-car party at this year’s Geneva Motor Show, with a trio of special edition models joining the already mentioned 695 Tributo Maserati.
What Did Model Catrinel Menghia Really Say in Abarth Super Bowl Ad
Sex sells, even if you don’t quite know what that pretty lady is saying.
Luckily we’ve got the subbed version of the popular Fiat 500 Abarth advertisement, right here! This spot, which was proved to be one of the most successful ads seen during the superbowl, was first seen way back in November. That doesn’t really matter, as we can’t get enough of it!
Check out the translations in the video below.
Sexy Fiat Super Bowl Ad Boasts Biggest Online Traffic Increase
Edmunds revealed that the commercial showed the greatest increase of traffic to the models page on their site. Using measurements at 7 different points during Sundays game, Edmunds found that the Fiat section of their site had a 138 percent rise in activity at the end of the game.
The effective commercial follows Abarth’s “Small, but wicked” catch-phrase, and is sure to catch your attention in just 60 seconds.
The Abarth is going to be hitting North America some time this year, featuring track-ready performance and small car fuel efficiency.
Check it out in the video below.
Fiat 500 Wagon Slated for U.S. Market In 2013
It’s no surprise that the 500’s return to North America did not make the splash that Fiat expected. Having sold less than 20,000 vehicles in its first model year in the United States, the 500 only did half as well as the company initially forecasted.
Chrome Fiat Abarth 695 Tributo Ferrari By Office-K [Video]
It appears that the Japanese have also embraced Italy’s compact Fiat 500, but this was hardly what we expected from a Japanese tuner. Office-K out in Japan got their hands on a limited edition Fiat Abarth 695 Tributo Ferrari and figured it’d look a whole lot better in chrome.
The Abarth 695 Tributo Ferrari comes in its own Scuderia Red finish, but Office-K didn’t really care for that shade. They wrapped the entire compact in chrome vinyl while applying racing stripes in Italy’s infamous colors. Surprisingly nothing else was done to the vehicle, leaving the upgraded 1.4L turbocharged four-cylinder with 180-hp.
Abarth’s 695 Tributo Ferrari features its own aero package, 17-inch wheels, Brembo brakes, carbon mirrors, “Record Monza” dual exhaust and suspension upgrades as well. On the inside, Abarth outfits the Tributo Ferrari with a pair of carbon fiber bucket seats, flat-bottomed leather steering wheel with red inserts, and carbon fiber trim.
Check out a video showing off the shiny, chrome Abarth 695 Tributo Ferrari after the break.
[Source: Carscoop]
Abarth Sports Car to Be Front-Wheel Drive
Rather than a version of the Alfa Romeo 4C, Abarth‘s upcoming sports car will be a front-drive machine. Rumors of a stand-alone model for the Fiat performance brand have been circiling for months, with initial speculation that Fiat would share the 4C among brands.
Laura Soave Out, Timothy Kuniskis In At Fiat North America
Rumors have been swirling for quite some time now that Laura Soave, arguably the person responsible for bringing Fiat back into the U.S. market, would be replaced as the head of the Fiat brand in North America. Well the news is official now, with a press release being sent out moments ago confirming Soave’s exit and Timothy Kuniskis taking her place.
LA Auto Show Video Wrapup
Don’t live in LA, or you just can’t be bothered to face the crowds and finish off your day with sore feet? Then you’re in luck. AutoGuide has done all the footwork (and the talkie talkie, and the video editing), to bring you the highlights from the 2011 LA Auto Show. From the Subaru BRZ STI Concept, to the 650-hp Shelby GT500 watch our video series to get the rundown on the most exciting vehicles at this year’s show.
Watch all of AutoGuide’s 2011 LA Auto Show videos below:
Fiat 500 Abarth Video – First Look: 2011 LA Auto Show
The Fiat 500 was just an appetizer. This is the car Fiat fans have really been waiting for, the 500 Abarth. Built by the automaker’s in-house tuning division, the Abarth model gets a long list of upgrades, from a lower and stiffer suspension, to upgraded wheels and, most importantly, a turbocharged mated to the 1.4-liter 4-cylinder engine to deliver 160-hp. Find out more on the Fiat 500 Abarth in the video below.
Fiat 500 Abarth Ad is Much, Much Sexier Than J-Lo [Video]
Fiat‘s ad spot featuring Jennifer Lopez might have been excellently targeted at the Italian automaker’s prospective female clientele, but it was jeered by the brand’s traditional male buyers – the ones who carried on the brand in America for decades, waiting for its return.
Debuting the new Fiat 500 Abarth performance model at the LA Auto Show yesterday, Fiat previewed an ad spot that will undoubtedly appeal to the male demographic. Our apologies to J-Lo, but this spot is sexy enough to make you feel uncomfortable in front of the kids. And the best part? It’s funny too.
Watch the video after the jump and check out all the details on the new Fiat 500 Abarth here:
Fiat 500 Abarth "Arouses Without the Need for a Prescription": 2011 LA Auto Show
Did he just say that? Yes, Fiat Brand boss Oliver Francois commented that the new Fiat 500 Abarth “arouses without the need for a prescription”. Spoken with a thick French accent at the vehicle’s launch today at the LA Auto Show, it sounds much more eloquent than “Viagra on wheels.”