#i-eloop

Mazda’s fuel-saving i-ELOOP technology is causing trouble and needs to be tweaked so the company is calling back vehicles outfitted with it. 

Zoom-Zoom, it’s what sets Mazda apart from other car companies. The small Japanese manufacturer focuses on driving dynamics far more than other mass-market automakers. The result of that relentless toil is a lineup of cars and crossovers that are more entertaining than their competition. Paraphrasing one of the company’s TV commercials, if it’s not worth driving it’s not worth building.

Like a Broadway premiere the 2014 Mazda3 will take a bow in New York City today. Mazda’s best-selling compact car has received a bumper-to-bumper redesign along with some significant improvements. The company’s latest C-Segment offering brings a healthy dose of style, performance and technology to an extremely competitive slice of the market.

As Honda and Toyota soldier on with the same old designs, Mazda has taken heed of the attractively styled products coming out of Korea these days and decided to fire back. Using the brand’s new Kodo design language the Takeri Concept is a look at the next-generation Mazda6. Based on an all-new platform and powered by a diesel engine it’s also the first example of a Mazda vehicle using the brand’s new i-ELOOP regenerative braking technology.

When Mazda unveils its new Takeri concept car at the Tokyo Motor Show next week, the company will be showing off more than just some shiny sheetmetal. Underneath that sleek new bodywork will be a new engineering solution in the war to conserve fuel and boost fuel economy.