New Dodge Incentive: Buy a Ram, Get a HEMI
Despite the tough economic times, Dodge is currently celebrating the success of its new 2009 Ram – and the company intends to keep the ball rolling with a great new incentive.
In the month of February the Ram posted it’s best result in the truck market with a share of the pie totaling 20 percent. On the back of this news, Chrysler has declared March “Truck Month” and to celebrate the company is offering the 5.7-liter HEMI V8 engine as a no charge option on Ram 1500 models (Yup, Christmas just came early for horsepower lovers).
Dodge’s revised HEMI V8 makes 390hp and 407-ft-lbs of torque and now gets improved fuel economy thanks to a more advanced MDS (multi-displacement system) setup that allows for four of the cylinders too be shut off when not required.
The no charge HEMI option is a value of $1,200. (Current MSRP on a 2009 Dodge Dodge Ram 1500 is $22,170 including a $900 destination fee).
The all-new 2009 Dodge Ram has won 13 prestigious awards including: MotorWeek “Best Pickup Truck,” Cars.com “Work Truck of the Year,” ICOTY “2009 International Truck of the Year” and Edmunds.com “Editors Most Wanted 2009.” Recently it also beat out the F-150 to be named Car & Driver‘s top choice for a full-sized pickup.
We’re not sure if Dodge’s new incentive was created to move a backlog of the more powerful, more expensive and thirsty HEMI V8s, or if this move is a ploy to grab the interest of shoppers looking at F150s or Silverados. Either way, for some it will be a silver lining to the ever-present dark clouds.
For more on the 2009 Dodge Ram, see our review here:
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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