Report: Ford Fusion Breaks Into Top 10 With Best Sales Year Ever

Colum Wood
by Colum Wood

Ford continues to thrive despite less than favorable economic conditions, announcing today that its Fusion mid-sized sedan is now one of the top 10 best selling vehicles in America. With two months left to go, the 2010 Fusion has already broken the car’s 2007 sales record of 149,552 units, with a total of 151,137 units.

But Ford has more to brag about than just that. On top of this success, the Fusion is now the best selling domestic car in America.

“It’s extraordinary that a car could set a sales record in an environment where overall industry sales are down 26 percent from a year ago,” Ford sales analyst George Pipas said.

Another coup for Ford comes from the fact that 60 percent of Ford Fusion buyers are coming to the American automaker after having owned an import.

See AutoGuide’s Ford Fusion reviews here:

2010 Ford Fusion Sport Review

2010 Ford Fusion Hybrid Review

Official release after the jump:


* Sales of the Ford Fusion – America’s most fuel-efficient midsize sedan – have set a new record with sales figures for 2009 already eclipsing the previous full-year record set in 2007
* Fusion is now among America’s Top 10 selling vehicles and the No. 1 selling domestic car
* Fusion consideration from import shoppers is at an all-time high
* Consumers want new features and smart technology, with half opting to buy high series models – Fusion Hybrid, Sport and SEL

DEARBORN, Mich., Nov. 12, 2009 – Soaring sales of the Ford Fusion have made 2009 already a record-breaking year for America’s most fuel-efficient midsize sedan.

Sales for 2009 already have reached 151,137 units, eclipsing the previous Fusion full-year sales high of 149,552 in 2007. Importantly, Fusion sales are skyrocketing at a time when industry sales are the lowest they have been since the early ’80s.

“It’s extraordinary that a car could set a sales record in an environment where overall industry sales are down 26 percent from a year ago,” Ford sales analyst George Pipas said.

In the first ten months of 2009, Fusion sales were 15 percent higher than a year ago. Also, Fusion has moved among America’s Top 10 selling vehicles and the No. 1 selling domestic car.

The 2010 Fusion and Fusion Hybrid are the most fuel-efficient sedans in America. The new models offer more power, class-exclusive technologies, such as Blind Spot Information System (BLIS®) and Ford SYNC®, and more total passenger and luggage capacity than the Toyota Camry.

According to Fusion Marketing Manager Jonathan Richards, the diversity of the 2010 Fusion lineup is drawing a growing number of customers to the brand.

“There is no reason for customers shopping for a midsize sedan to look beyond the Fusion, because the lineup offers something for everyone – a Hybrid model, a Sport version and a new selection of gas-powered engines paired with six-speed transmission,” he said.

Sales data show that consumers are taking notice.

“Fusion Hybrid, Sport and SEL models account for 50 percent of sales,” said Richards. “Data also show that customers are embracing technology offerings such as voice-activated navigation, SYNC and Sony® Audio.”

Sales of the new Fusion Hybrid account for almost 20 percent of total Fusion retail sales. Perhaps even more significant, more than 60 percent of Fusion Hybrid sales have been to customers coming from import brands – mostly Toyota and Honda.

The Fusion Hybrid delivers an EPA estimated 41 mpg rating in the city and 36 mpg on the highway, topping the Toyota Camry hybrid by 8 mpg in the city and 2 mpg on the highway. It also offers innovative new technology – SmartGauge™ with EcoGuide – that coaches hybrid drivers to maximize fuel efficiency.

According to early 2010 survey data obtained in the 2009 U.S. Global Quality Research System (GQRS), the 2010 Fusion Hybrid has the highest customer satisfaction ratings of any Ford vehicle ever. The survey was conducted for Ford Motor Company by RDA Group of Bloomfield Hills, Mich.

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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  • Chris Chris on Dec 20, 2009

    Good to see Ford doing well. I bought a Fusion (2007) 4cyl manual SEL and could not be happier. I get 31-35 MPG on the HYW and about 27 in town. I have 50,000 and it has never seen the dealer for an issue. Handles the mountains of VT with a zest for curves. When I get another car (once the Fusion hits 150k) I'll most likely get another one. My only thing I did not like is the stock tires were terrible in the snow but a new set cured that problem.