Report: Surprise… Two-Thirds of Camaros Are Sold With a V8 Engine

Colum Wood
by Colum Wood

When the new Camaro came out, General Motors explained the very careful two-pronged approach for the car, with the high-volume V6 models appealing to lifestyle consumers, while the high-powered and more expensive V8 version selling to the limited enthusiast crowd. So imagine the surprise in the marketing and product planning departments upon learning that two out of three Camaros sold come equipped with a V8 engine.

GM even went to great lengths to make the V6 models attractive, equipping them with a 29 mpg highway rating, more than 300-hp and a starting price of just $23,530.

This news is a bit of a double-edged-sword for GM. The down side is that high sales of V8-powered SS models will hurt the company’s Corporate Average Fuel Economy (CAFE) rating. The up-side, however, is that with V6 an V8 models costing almost the same to produce, the profit margins on SS models is much higher.

[Source: InsideLine]

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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