Report: Kia Borrego a One Year Wonder

Colum Wood
by Colum Wood

With just 10,000 units sold since its introduction to the market late last year, Kia has decided to discontinue its Borrego full-sized SUV in North America. Kia had hoped to sell roughly double that, but with a launch during a spike in the price of fuel and an overall market shift away from SUVs and towards car-based crossovers, the Borrego proved just a one year wonder.

Kia still has the Borrego listed on its consumer website, but as a 2009 model as there is likely a small stockpile of the underselling vehicles still available.

The vehicle isn’t being discontinued entirely and Kia will still the Borrego in other markets, like in the domestic Korean market where (sold as the Mohave) sales have been better. There is even the chance that the Borrego could return in 2011 as Kia considers the SUVs future.

AutoGuide’s review of the 2009 Kia Borrego had plenty of nice things to say about the SUV but couldn’t get past the fact that it was, “A serious case of really bad timing.”

2009 Kia Borrego Review

[Source: TheCarConnection]

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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  • Casey Verdant Casey Verdant on Jan 01, 2010

    This is terrible news! The Kia Borrego FCEV is a great hydrogen vehicle: with the fuel cell stack and electric motor combined power of 225 kW. It's a shame it won't hit the market! If you're interested in fuel cells check out this great website with hundreds of case studies on emerging green technologies and alternative energies: It has the largest b2b green directory on the web and lots of sustainability white papers.