Ferrari To Shorten Product Life Cycles, Cut Waiting Times

Derek Kreindler
by Derek Kreindler

Ferrari is notorious for their arduous buying process, where customers are given the privilege of waiting between one and two years before they can hope to purchase one of the Italian supercars. In recent years, this has caused frustration as new offerings from Porsche, Lamborghini and other automakers have served to entice potential Ferrari clients away from the brand.

Fortunately, Ferrari CEO Luca Di Montezemolo has recognized this detrimental effect, and told Autocar that he will be taking steps to change things. But feat not, Ferrari owners, as your residuals won’t be affected by the move. “We’re not talking about building more cars, we’re talking about building them quicker,” di Montezemolo said.

[Source: Autocar]

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  • Chad Chad on Jun 22, 2010

    Um, someone forgot how to do math? Unless they are capping the yearly output, building them QUICKER means they will indeed be building MORE in a single calendar year. It may only be 2 to 10 units more, that is still MORE under the rules of math.