Volkswagen Launches Automotive Magazine Exclusively For The IPad
Published: June 2nd, 2010
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Volkswagen is leading the rush to tablet-based publishing with the creation of a new magazine exclusively for the Apple iPad. Called “Digital Automotive Space” or DAS, the magazine can be obtained via a special app that can be downloaded by iPad users. The magazine will be published quarterly, and features articles, technical information and interactive images, like 360 degree views of cars, in 5 languages. Volkswagen plans to launch a web based version for standard computers sometime after the app’s launch.
Volkswagen has previously partnered with Apple for the 2010 GTI launch, introducing a driving game highlighting the car, while giving away six real GTIs to lucky players.
[Source: Edmunds Inside Line]
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