Chevrolet Cruze Video Ads Debut; Take Aim at Corolla
Excited to hear Tim Allen’s voice as the official voice of Chevrolet? The highly anticipated wait is finally over as Chevrolet has launched a pair of video ads on their new compact Cruze model that should be hitting dealerships any minute now. Both video ads are pretty standard in highlighting what the Cruze is about, but the first one is fairly daring, targeting one of the Cruze’s main competitors: Toyota’s Corolla.
While we’re not convinced that having standard keyless entry, Bluetooth connectivity and turn-by-turn navigation is enough for the Cruze to steer potential buyers to their vehicle over the Corolla, but we have to commend Chevrolet for taking a proactive approach in making their vehicles more attractive. (In fact, we were pleasantly surprised with the new Cruze).
The other video really just introduces the Cruze as the “new kid” on the block, highlighting all it offers at a cheaper price compared to its competitors. Is it enough to get the Cruze cruising off the lots and down the streets? We’re not sure, but at least it’s not your boring run-of-the-mill ad that doesn’t even strike any interest in the car.
Read AutoGuide.com’s review on the 2011 Chevrolet Cruze by Clicking Here.
Get more Chevy Cruze news and info at CruzeTalk.com
Check out both video ads after the break:
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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