First Chevrolet Volt TV Ad Hits the Web Before World Series Debut

Derek Kreindler
by Derek Kreindler
2011 Chevrolet Volt. X11CH_VT140 (10/7/2010)

Chevrolet will debut their first television commercial for their Volt electric car during Game 1 of the World Series on Wednesday. The ad will tout the Volt’s ability to go farther than other electric vehicles by using its gasoline-engine range extender.

The range issue is a major concern for many potential EV customers, and Chevrolet is hoping to position the Volt as one that can be more than just urban transportation. Shots of freeways, suburban neighborhoods and rural two-lane roads feature prominently throughout the ad, ostensibly to highlight the Volt’s ability to drive extended distances.

Don’t want to wait for the World Series to start? Check out the commercial after the jump:

[Source: Chevrolet Volt]

Get the Flash Player to see this player.

Derek Kreindler
Derek Kreindler

More by Derek Kreindler

Comments
Join the conversation
 1 comment
  • Chad Chad on Oct 27, 2010

    They have a strange idea of "far, really far." That range wouldn't even get me to work.

Next