Chrysler to Expand Quick Lube Service Centers to Improve Service, Increase Profits

Huw Evans
by Huw Evans

In an effort to improve customer satisfaction, Chrysler Group LLC is urging its dealers to set up Quick Lubes as part of their service operations. Although some dealers have been shying away from the concept, Chrysler says that by adopting Quick Lubes, concessionaires will be able to double their oil change business as well as proving greater convenience and service satisfaction for customers.

Pietro Gorlier, who currently heads up Chrysler’s Parts, Service and Customer Care unit, says this push toward Quick Lubes is part of a strategy to improve Chrysler’s overall customer care experience. Other components include extending opening hours – Gorlier wants to see around 80 percent of Chrysler dealers being open on Saturdays by next year and that same percentage offering an express lube service (it’s currently around 22 percent today).

“All of the dealers who’ve implemented an Express Lube have seen incredible results,” Gorlier said. “You start with an oil change then you move to tires, to batteries, brakes and to bigger repairs later in the life of the vehicle,” he said.

[Source: Automotive News]

Huw Evans
Huw Evans

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  • Terrell William Terrell William on Nov 15, 2011

    Quick lube 810 new Franklin rd. Lagrange ga. Jimmy Campbell & son / owners I just got the worst verbal abuse and the worst service I have ever had in my life at a quick lube I will never go back to a quick lube and I'm going to post it all over my website I suggest you get rid of people like this