Top Gear USA Episode Two Sees Drastic Drop in Ratings
Let’s face it, Top Gear USA was never destined to be the hit that the original U.K version is. Why? No Jeremy Clarkson and no dry British humor with an equally entertaining accent.
Still, the team at Top Gear USA is off to a rough start. After the initial episode drew just under 2 million viewers for its debut episode of the History channel, this week’s program attracted just 1.275 million viewers, a decrease of 625,000.
To make matters worse, the show leading up to Top Gear USA was Ice Road Truckers, which drew an audience of 1.978 million viewers – meaning a lot of folks switched-off when Top Gear came on. Or perhaps they just switched over to another channel: AMC’s The Walking Dead dew 5.5 million viewers, and even Bravo’s the Real Housewives of Atlanta caught the attention of 3.2 million sets of eyeballs.
[Source: InsideLine]
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
More by Colum Wood
Comments
Join the conversation
i dont know what is wrong with you morons. i love both TOP GEAR USA & UK.
I get the same feeling watching Top Gear as I get watching Pat Boone sing "Tutti Frutti"....