2011 Lancia Lineup of Rebadged Chryslers Revealed Ahead of Geneva Debut

Colum Wood
by Colum Wood

As a part of Fiat’s control of Chrysler, the company will breath new life into its Lancia division by re-launching it using rebadged versions of Chrysler products – including the new 2011 300.

Powering many of the vehicles will be Chrysler’s new 3.6-liter Pentastar V6 engine, as well as several diesel choices. Lancia has not said if it will offer a Hemi-powered version of the Thema (rebadged 300) in Europe.

In addition, the new Lancia lineup also includes a compact car that isn’t offered in North America, the Ypsilon. It’s based on a stretched version of the Fiat 500 platform and could make its way to the U.S. in one form or another.

Set to be unveiled at the Geneva Auto Show, look for updates from the show and photos of the new Lancia lineup starting March 1st.

Just think, now you can feel at home when you rent a Lancia Flavia from Hertz to cruise the Mediteranian coast.

GALLERY: 2011 Lancia Lineup

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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