Cadillac Planning Softtop Convertible to Rival Audi A5, Mercedes E-Class Drop-Tops
After two recent unsuccessful attempts at marketing a convertible Cadillac to the general public, Cadillac will be making another attempt at a much lower price point. Instead of a folding-hardtop roadster that we saw with the XLR (above), we’ll be seeing a softtop convertible based on the Alpha platform and will find itself in between the ATS and CTS Cadillac models.
It’ll be interesting to see how successful or unsuccessful a softtop convertible will be for Cadillac. Their competitors are a blend of both, with Audi’s A5 and Mercedes’ E-Class sporting fabric roofs while Lexus and Infiniti have gone the hardtop option on their sporty convertibles.
No mention of what this convertible model may be powered by, but chances are we won’t see a production model until late 2013.
[Source: Car and Driver Blog]
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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"Lexus and Infiniti has gone the hardtop option on their sporty...." COME ON... Please proof-read this stuff. I know you guys are a blog-site and that requires a somewhat shorter production cycle, but this is just terrible. It wouldn't take much effort to make it right.
Lets hope they become bold and inspired.Take design cues from the 49 through 64 models,and not make it hintng at the last generation Mercedes models!Lead Cadillac,stop following!