The initial slow start to the Chevrolet Volt rollout sped up in March with sales of more than twice the number than were sold in January and February combined.
Sales of 608 Volts plus 321 in January and 281 in February now make 1,210 total. This is not a lot compared to 18,018 Cruzes sold in March alone, but GM is not calling defeat by any stretch of the imagination at this early juncture.
Its initial sales were through dealers in regions whose demographics supported hybrids and alternative technology. By the end of the year, GM plans for nationwide distribution.
Last month Chevrolet also reported big gains for its combined new model line. A 54-percent increase in the new car category led the bowtie brand’s sales.
“March sales demonstrated our newest models continue to win over customers,” said Don Johnson, GM’s vice president of U.S. sales operations. “Vehicles like the Chevrolet Cruze and Equinox put us in great position to benefit from consumer’s increasing desire for fuel-efficient vehicles.”
Overall, Chevrolet posted 148,197 sales in March, an 11-percent increase over the same month a year ago. This number includes an 18 percent gain in retail sales of cars, trucks and crossovers.
To date this year, Chevrolet has sold 416,505 vehicles, representing a 37-percent spike in retail sales, and 23 percent increase in total sales.