Mercedes-Benz Dealships Offers A New Sales Experience With CLS IPad App
There’s nothing the iPad can’t do. In fact, it’s so ambitious, it’s even selling Mercedes-Benz vehicles.
Starting this month, if you go into a Mercedes-Benz dealership, you’ll be greeted by a salesperson armed with an Apple iPad. And on that iPad, they will be giving you a virtual tour, showing you vehicle customization options and giving you a demo of the vehicle’s latest features, all thanks to the CLS-Class iPad app.
The CLS-Class iPad app was developed by All Things Media for Mercedes-Benz USA, and it’s a sneak peek as to what to expect in the future in the way of sales materials. The app gives dealers a media-rich, eco-friendly approach that they can share with their customers. And the best part about the app is that salespeople can customize the sales experience to meet what their customers are looking for.
But the CLS-Class iPad app works for more than just salespeople – customers can use it as well. The smart, user-friendly experience is made possible by logical placement and smart navigation, and it’s easy for customers to take a virtual tour of the interior and exterior of the vehicle. There’s also an “Explore” section where you can customize your new 2012 CLS-Class, as well as a range of videos that take you through technical innovations of Mercedes-Benz.
More by Amy Tokic
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