Aston Martin Hopes Cygnet Will Become Brand's Second Best Seller
Published: June 2nd, 2011
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The Aston Martin Cygnet might seem like anathema to everything the company stands for, but Aston Martin is hoping that the Cygnet will become the number two seller for the brand.
With a projection of 1,500 units sold per year, the Cygnet would trail the Vantage as Aston’s stop selling model. Aston sold a total of 4,250 cars in 2010.
The Cygnet is based on the Toyota iQ city car, and Aston Martin is marketing the car not based on performance, but on luxury. “Prior to Cygnet your choice was, you open the door and it smells of plastic; now you open the door, and you’ll be hit by this wonderful smell of leather,” Chief designer Marek Reichman told Automotive News.
[Source: Automotive News]
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