Ken Block to Drive F1 Car: Can You Say "Publicity Stunt"?
Gymkhana expert, flat-bill cap aficionado and a man who knows the importance of thanking his sponsors, Ken Block, will drive a Formula 1 car.
Wait… what? OK, Block won’t actually race a car, he’s just going to drive one. The car will be the Pirelli F1 test car, and Block will drive it on August 5th at Monza in Italy. The stunt is being arranged through Pirelli, which signed on as one of Block’s sponsors in 2009 and is the current tire supplier for Formula One.
“I’ve been lucky enough to do some pretty spectacular stunts in my career so far,” said the stunt-driver turned WRC pro, “but this is something else! Everybody talks about Formula One being the pinnacle of world motorsport so I can’t wait to discover it for myself. I’m very grateful to Pirelli, which has been one of my partners since 2010, for this amazing opportunity. These cars are so specialised that I need to be realistic about what I can do, but I know that it’s going to be a lot of fun and take hooning to a whole new level…”
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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Only thing he'll be awarded is the funniest crash of the year
That should put him in his place >:)