Ferrari Auction Nets $724,000 for Dissaster Relief in Japan

Japan’s wealthy elite brought out their wallets this past weekend for a more than worthy cause; rebuilding the country they call home. At an event hosted by Ferrari Chairman Luca di Montezemolo and attended by Italian ambassador Vincenzo Petrone and Japanese Minister of Industry Banri Kaieda, a total of $724,000 was raised to help the disaster relief efforts in Japan.

With numerous items up for bidding at the auction, the big ticket item was the first Ferrari FF to be sold in the country, which went to Tokyo architect Masaharu Seno.

Held in the city of Ishinomaki, and attended by its mayor, the proceeds from the auction will be used to held build a new school for the children in the devastated city.