Audi May Bring More RS Models To America
Audi is exploring the possibility of bringing more RS models to the American market, after years of on-and-off importation of select vehicles like the RS4 and RS6.
Both the TT-RS and RS5 are slated to be introduced for the 2012 model year, and the vehicles will be priced well above even the most expensive TT and A5 models. Like BMW’s M cars, the the RS models are sold in low volumes but are relatively high margin vehicles for Audi. The average transaction price for Audi vehicles has risen steadily since January of 2010, while rivals Mercedes-Benz and BMW have seen theirs fall (though their transaction prices are still higher overall)
Peter Scwarzenbauer, Audi’s U.S. sales head, suggested that future RS products could make their way to America, but declined to specify what was in the pipeline.
[Source: Left Lane News]
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