"Hey Ferrari, Like Those Magnetic Ride Shocks? Yea, We Invented Them" - Cadillac [Video]

Colum Wood
by Colum Wood
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Cadillac has just released a new commercial, shedding some light on what it feels might be a popular misconception about its new CTS-V Coupe. The car features what are known as “magnetorheological shock absorbers”, which essentially work by having metal particles in the fluid, allowing the onboard computer to control the stiffness of the shocks by adjusting a magnetic field at each end. As a result, they’re the fastest reacting shocks on the market.

As the ad suggests, this technology, while touted as an incredible performance advantage in cars like the Ferrari 458 Italia, was actually invented by Cadillac – and used in cars like the new CTS-V Coupe. That’s really only partly true, however, as magnetic ride shocks first made an appearance in the Corvette, and were later adopted by Ferrari for the 599.

GALLERY: Cadillac CTS-V Coupe

Click here to read AutoGuide’s 2011 Cadillac CTS-V Coupe review and watch the video after the jump:

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Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. Find Colum on <a href="http://www.google.com">Twitter.</a>

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5 of 21 comments
  • Janusha Janusha on Nov 24, 2012

    This isnt journalism, its bought and paid for, aggressive GM advertisement. Made to appeal to frantic flagwavers that dont know any better. WHAT IF WE TOLD YOU.. yeah. They dont actually tell is Ferrari uses GM tech because that would be a lie. Instead they let you come to that conclusion all by yourself with clever use of editing and imagery. Note how the Ferrari stays behind the Cadillac. Now its no longer enough to claim superiority over BMW. Now they go after Ferrari too. I wonder... I wonder. At what point does it ever get embarrassing.

    • See 1 previous
    • Paul Timoti Paul Timoti on May 30, 2022

      WAY to put that douchebag in his place.....Geeze. I think that Delphi actually developed the shocks from what I read. I always thought that Delphi was owned by G.M. and was sold off awhile back, but I could not get that info on the internet.

  • Ptrckrhoades Ptrckrhoades on Feb 11, 2013

    lolCadillacI thinkBosehas a message for you that sounds a lot like yours toFerrari

    • Stephen Marcus Colmar Stephen Marcus Colmar on Mar 03, 2013

      Bose has a different technology all together. Their entire spring and shock system is a linear electro magnetic motor at each wheel, GM's is a traditional spring and damper design with a special fluid that reacts to magnetic fields. Close but not the same.