Cadillac ATS Convertible Axed
Cadillac is preparing to launch its BMW 3 Series rival, and while the new ATS will take on the Germans in the sedan and coupe segments, plans to also offer a coupe have been axed.
According to a report by GMInsideNews, the ATS Convertible has been dropped as sales projections for the car proved too low to make up for the cost required to bring it to market. Early plans for a wagon version were dropped early on in the development of the new small rear-drive platform.
With the ATS sedan expected to arrive some time in 2012 as a 2013 model year car, a coupe version is still in the cards and is set to follow afterwards by a few months.
Power for the new ATS is expected to come from a version of GM’s 2.0-liter turbocharged 4-cylinder, with a 3.6-liter V6 optional. Look for V versions to arrive a year or two later, packing either V8 power or GM’s upcoming twin-turbo V6 engine.
[Source: GMI]
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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