Chevrolet Aims to Make Sonic, Cruze Main Attraction at SEMA Show

Jason Siu
by Jason Siu

Chevrolet will make their small cars the focus of the brand’s presence at the upcoming SEMA Show, bringing a huge collection of customized Sonics and Cruzes to the show floor. The majority of the Sonics and Cruzes coming from Chevrolet will feature products from the Z-Spec lineup, including performance, styling and personalization accessories.

Chevy isn’t revealing the custom Sonics and Cruzes built by some of the country’s top builders yet, but they did release teaser details (and a few pics), commenting that they’ll be bringing their Z-Spec #1, Z-Spec #2, Z-Spec 4D Concept and Dusk for their Sonic line. The pair of Cruzes Chevy will be showing off are the Cruze Z-Spec and Cruze Dusk.

Z-Spec #1 will be a turbocharged Sonic five-door sporting a collection of concept Z-Spec accessories. A ground effects kit, spoiler, unique grille and graphics package are applied to a Torch Red exterior further accented by a set of 18-inch Z-Spec concept wheels. On the inside, perforated black suede seat inserts, a Z-Spec sport pedal kit, sport shift knob and racing-style flat-bottom steering wheel accent the interior. Performance comes from four-piston brake calipers, new suspension and a high-flow exhaust system.

Z-Spec #2 is similar to the Z-Spec #1, but features a more aggressive exterior styling package and will be shown off in a Flat White with Torch Red accents. The 4D Concept will show off the sedan accessories in an Ashen Gray Metallic finish while the Dusk is a subtle Berlin Blue exterior with 18-inch wheels in a dark Galvano Silver finish.

For the Cruzes, the Z-Spec will feature a ground effects package, 18-inch wheels, an accessory spoiler and a high-flow grille. A new stripe package is also added to the exterior while the interior accessories are similar to the Sonic’s offerings. The Cruze Dusk will also be similar to the Sonic Dusk, offering a look at a more subtle package of accessories and upgrades.

GALLERY: Chevrolet SEMA Sonics

See AutoGuide’s complete 2011 SEMA Show preview here and look for coverage starting November 1st.

Read AutoGuide’s 2012 Chevy Sonic Review Here

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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