TomTom Pulls Top Gear Special Edition Due To BBC Breach
Now due to a clause found in BBC’s own contact, this device had to be pulled off the shelves. According to the BBC, all its presenters “must take particular care not to endorse any product or service which could be covered in the programmes on which they work.”
Since this TomTom device could have easily been featured in an episode of TopGear, it would breach the contract rules and thus cannot be allowed to be put on sale.
However, the issue only came out after the device had already gone on sale. A reported 54,000 of these TopGear special edition sat nav’s have been sold thus far, however the BBC is not allowed to make any money due to its breach, and thus will have to donate all proceeds from its sale to its charity – BBC Children In Need.
Similarly, TomTom will also make a donation from its profits to a charity of its choice.
Clarkson, who had nothing to do with the brokering of this deal will also make no money from this transaction. However, anyone who currently owns this now very rare TomTom Go Live TopGear Edition, could sell it for a profit.
No word yet if this BBC clause will effect the new Forza4 video game, which also features the voice of Jeremy Clarkson.
[Source: The Guardian]
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