Tribe Fiat 500 Alpha Bravo Project Unveiled: SEMA Preview

Jason Siu
by Jason Siu

Tribe Agency will be unveiling their Fiat 500 Alpha Bravo project at this year’s SEMA Show at the Meguiar’s Car Crazy Corral. For now, we’re treated to a render of the project which looks to feature a custom wrap by Wraptivo/Meguiar’s sporting a two-tone black and army green finish. Up top is a custom Inno sports rack while the Fiat 500 gets a menacing stance thanks to Air Lift. On all four corners are 6015-T6 forged wheels paired with Falken rubber.

The theme of the build was to transform the Fiat from an economy car to an extreme sports-based, all-terrain, fully-equipped action vehicle. While we’re not sure a Fiat 500 could ever be prepared for all-terrain travel, the project does do a great job in inspiring people to think outside the box on the Italian subcompact.

[Source: Fatlace]

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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