Audi Achieves Highest Ever Annual US Sales With A Month To Spare
Audi has plenty to celebrate this year, having eclipsed their previous annual sales record of 101,629 (set in 2010) with a month to go in 2011. Sales through the Thanksgiving weekend stood at 102,055 vehicles, giving Audi an amazing year to go along with having record-setting months in each of the first 10 months of the year.
To go along with new car sales, Audi also set a new record with their Certified Pre-Owned (CPO) vehicles, besting their 2008 record of 32,108. CPO sales up to Thanksgiving weekend totaled in at 33,102 which was also a 32-percent increase over the previous year’s tally.
This is the second time Audi has exceeded 100,000 in sales since it established its brand in America over 41 years ago. They expect to have a record November month as well, and figures to close the year off with a 12th record setting month.
Much of Audi’s success can probably be credited to the more aggressive styling on the new A4 and A5 models as well penetrating BMW and Mercedes-Benz‘s luxury sedan market with their A6 and A8.
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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