Ford Increases US Production Based on Projected Sales
In economic terms, the auto industry is currently appearing to be one of the few bright spots when it comes to growth in the US.
Recently, Ford Motor Company announced that it plans to boost capacity in order to meet sales which are trending upward (gains of some 9 percent have been reported the automaker so far this year, while the industry average is up some by some 10 percent).
Ford predicts that its fourth quarter projections now show an increase in some 14,000 units, which means total production will hit around 674,000 cars and light trucks for Q4 2011. Next year is also shaping up to be a similar story ; Ford says that projected demand in the first quarter of 2012 is slated to increase by some 3 percent, which means sales of some 675,000 vehicles.
Ken Czubay, Ford’s US VP of marketing and sales, believes there’s some substantiality to the trend of growth in the auto sector; “the industry sales rate has exceeded 13 million in each of the last three months,” he said. “This suggests the current momentum is not an aberration. We believe replacement demand will continue to support stronger levels in 2012.”
More by Huw Evans
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