Honda Crosstour Sales Disappoint CEO
The Honda Crosstour (pictured above) is seeing lackluster sales and disappointing American Honda president and CEO Tetsuo Iwamura.
Iwamura said in a roundtable event related to the Tokyo Auto Show with journalists that it was a bad idea to originally bill the car as the Accord Crosstour because it made the CUV less individual.
Sales are down almost 36 percent at 16,679 for the Crosstour compared to last year when it sold 25,927. Those numbers were still far from Honda’s originally expected 40,000 unit figure. We liked the 2010 Crosstour when we reviewed the 2010 model despite how ugly we found it— something Iwamura wouldn’t agree with.
He sounded surprised by the poor sales numbers, calling the Crosstour a car with “beautiful styling.” Regardless of how you feel about the Crosstour’s looks, Iwamura pledged to make the Crosstour a successful vehicle in the future so it probably wont disappear any time soon.
Gallery: 2012 Honda Crosstour