L.L. Bean "Bootmobile" Kicks Off 100th Anniversary Celebrations

Amy Tokic
by Amy Tokic
l l bean bootmobile kicks off 100th anniversary celebrations

This boot is made for driving – and that’s just what the L.L. Bean Bootmobile will do. The Bootmobile is helping to kick off the iconic brand’s 100th anniversary and to launch the year-long Million Moment Mission.

The Bootmobile is a mobile replica of one of the first products L.L. Bean ever offered – the Maine Hunting Shoe. The boot covers a pick-up truck, and the boot itself was sculpted out of foam and fiberglass and supported by a steel frame. The Bootmobile design is faithful to the original Maine Hunting Shoe – it sports the iconic brown of the wearable boot and is even adorned with dual-colored lace.

The Bootmobile will be touring America throughout 2012 in celebration of the 100th anniversary, as well as a reminder for people to enjoy the outdoors. As part of this initiative, L.L. Bean has partnered with the National Parks Foundation for the Million Moment Mission. L.L. Bean is looking to raise $1 million for the National Parks Foundation – and here’s where the Bootmobile comes in. L.L.Bean will donate a dollar to the National Parks Foundation for every person to share their visit to the Bootmobile or their outdoor experiences. To find out more about the mission, to upload a picture or to share an outdoor experience, visit L.L.Bean’s Facebook, Twitter and YouTube pages or visit the website.

Be sure to watch a video of the making of the Bootmobile after the jump.

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