Hyundai Genesis and Equus Offered as Limos at a Discount
Tenacious Hyundai — the company that refuses to quit edging into niches, entering new segments and surprising consumers.
If you hadn’t guessed, they’re at it again. This time, trying to pitch the Genesis and Equus luxury sedans as fleet limousines at the International LCT Show in Las Vegas. Don’t feel bad if you’re unfamiliar with that too. As previously stated, this is niche stuff.
LCT stands for limousine, charter and tour operators. The International LCT Show is the largest gathering of people who build and use limos, so naturally Hyundai made an appearance there to push the goods according to the LCT website.
While limo services have traditionally relied almost exclusively on Lincoln Town Cars and Cadillac Escalades, Hyundai is hoping to break in by offering purchase incentives. The Genesis will come with a $3,500 discount, while the larger Equus’ price sheds $4,500.
Who knows, the next time you call for an airport limo a Hyundai could appear in the driveway.
GALLERY: Hyundai Equus Stretch Edition
[Source: Automotive News]
Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.
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The Equus is the closest to a new Town Car limo company's can get. Nearly the same price, same mpg, proper V8 rear wheel drive sedan, nearly as big and still a true fullsize car. Unlike the dumb FWD midsize family sedans Lincoln and Cadillac want to offer them. Not to mention the ugly MKT joke Lincoln will release this year. Ford through this market a way when they refused to redesign the iconic all American Town Car. I speak for all cars!