Maserati Kubang Production Version to Bow at 2014 Detroit Auto Show

Stephen Elmer
by Stephen Elmer
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maserati kubang production version to bow at 2014 detroit auto show

This years Beijing Auto Show marks the final stop for the Maserati Kubang SUV concept, as the next time we see the Maserati SUV, it will be in production form.

“After Beijing, we will retire the Kubang concept. Our SUV will reappear in its production form and with its final name in due time,” said Maserati CEO Harald Wester, while speaking with Automotive News Europe. Maserati sources also let slip that the production version of the SUV should show its face at the 2014 Detroit Auto Show for the first time.

Maserati’s move into the SUV market is driven by the need to be competitive with other upscale companies making the same moves, such as Lamborghini with its Urus and Bentley with the EXP 9 F.

Luxury SUVs are becoming more popular worldwide, a charge being lead by the Porsche Cayenne and its success.

Watch for the Maserati Kubang to premiere at the Detroit Auto Show in 2014.

[Source: Automotive News Europe]

Stephen Elmer
Stephen Elmer

Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="">Twitter</A> and <A title="Stephen on Google+" href="">Google+</A>

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