Smart Argentina Shows Off Innovative Twitter Flip Book Ad

Sami Haj-Assaad
by Sami Haj-Assaad

The Smart fortwo can fit in some pretty small places, but can it fit in a 140-character Twitter post? It certainly can, as seen on the Smart Argentina twitter page.

An advertisement made up of 455 individual tweets shows the Smart strolling downtown in a neat looking virtual flip book. Apart from the ASCII art, the ad looks like something you’d see on TV, complete with a neat 360-degree showcase of the fortwo.

The twitter account states (in Spanish) “It fits in any space. Why not in 140 characters? Smart Fortwo…a big idea for the city.”

We wonder if other companies will pick up on this innovative style of advertising.

Check it out in the video below.

Discuss this story with other Smart fans at Smart Car of America.

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Sami Haj-Assaad
Sami Haj-Assaad

Sami has an unquenchable thirst for car knowledge and has been at AutoGuide for the past six years. He has a degree in journalism and media studies from the University of Guelph-Humber in Toronto and has won multiple journalism awards from the Automotive Journalist Association of Canada. Sami is also on the jury for the World Car Awards.

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