Catrinel Menghia Returns in Three New Fiat 500 Abarth Ads – Videos
Catrinel Menghia, the lingerie model who starred in the Fiat brand’s sexy Super Bowl ad is back in several new spots for the Italian automaker.
Helping promote the new Fiat 500 Abarth performance model, the ad was a clear indication of a change in gears from the automaker, after dropping its female US brand boss and its female-targeted J-Lo ads for some sex appeal directed right at a male audience.
Are they as good as the original? Are you going to watch them anyway no matter what we say? Of course you are. So stop reading and start watching below:
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With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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