Toyota CEO Takes NASCAR Camry for a Spin – Video

Jason Siu
by Jason Siu

There’s much to be said about an automaker’s CEO that is seen more often in a race suit than a business suit.

To celebrate the launch of the new Toyota GT 86, Akio Toyoda was seen drifting the Japanese automaker’s newest toy, and this time around he’s been caught behind the wheel of the 2013 NASCAR Toyota Camry.

The 2013 NASCAR Toyota Camry was recently unveiled, looking much like its factory model counterpart. Toyoda clearly isn’t your typical Japanese CEO however, having no reservations to hop behind the wheel of a stereotypical American motorsport race car. Of course he’s proud of all the creations that Toyota ushers in, and this is a true testament to Toyoda’s passion for bringing unexpected designs back to the Japanese automaker.

Accompanying Toyoda on the test drive was seasoned NASCAR driver Kyle Busch. How entertaining that must have been, to see the colorful Busch interacting with the Japanese CEO.

Watch the video of Toyoda behind the wheel of the new 2013 NASCAR Toyota Camry below.

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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