Ford Ramps-up Facebook Advertising Campaign
Facebook advertising has been said to be ineffective by General Motors, but Ford has announced that they will be running a bevy of ads on the social media website over the next two months.
Ford is going to be specifically pushing merchandise, like t-shirts, models and other blue oval inspired trinkets. The ads will be targeted at people who have clicked on Ford’s pages before, or is a repeat visitor to automotive Facebook pages.
Last year, Ford generated $1.5 billion in revenue off of its merchandise alone, making the decision to advertise an easy one. The ads are going into circulation on June, 10 in anticipation of Father’s day on June, 17.
Among the licensing requests for new Ford merchandise are Mustang men’s cologne, a floral bouquet in the bed of a toy 1948 Ford truck and a $34 T-shirt sold at Saks Fifth Avenue stores.
[Source: Automotive News]
Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>
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