Royal Purple 'Show It Off at SEMA' Contest Announced

Jason Siu
by Jason Siu

Royal Purple wants to showcase one of its fan’s cars at this year’s SEMA Show with the return of its Show It off at SEMA contest.

“We had so many great entries and such a positive experience with the winners last year that we’re bringing our most popular contest to date back for another year,” said Royal Purple Communications Specialist Marlena Solomon. “We like to run our contest early to allow our winners to secure sponsors for their trip to cover costs like travel, accommodations and vehicle transportation.”

The contest launches on July 2 and will run through the month with two winners being picked to showcase their vehicles in the Royal Purple booth at SEMA. Those that wish to participate may submit their entries between July 2 and 16 on Royal Purple’s Facebook Fan Page, and ten finalists will be chosen by online voting from July 17 through 24.

Once 10 finalists have been selected, each will have to submit a detailed spec list and additional photos for the judges to review. Five judges in all are on the panel, including the pair of last year’s winners, Joe Cherry and Shawn Kaufman. The winners will be announced on August 3 and will have their car registration and fees and badges for the show provided by Royal Purple. And of course, there’s the obligatory Royal Purple swag bag and a free dinner in your honor.

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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